Where is Lauderdale House?

Today began like any normal day at the House. I was asked by the general manager to do some research of potential websites for press and event promotion and to make a data base. Out of curiosity, and to see what there was to do on the weekend, I typed in 'jazz in London'. To my shock, nowhere within the top searches (or at least the searches which individuals bother to look at) did the Lauderdale House appear! I went to TimeOut, my trusted websites for events, and when looking for music, also no Lauderdale House! Typing it in to the search box only brought up an event which was months away and had nothing to do with jazz. The tragedy! If one goal of the House was to remain local but be in touch with greater London (Ives, 2010), then there is a problem. It's true that with so many events in London, an organization which is north rather than central can be overlooked. However, it was my duty to introduce something that may push Lauderdale House higher on the search list, or at least to a page where it obtains greater visibility. Presenting: Google Analytics! A wonderful program, most of which is free that allows an organization to increase its chances of being found, records the website's usage, and gives tailored qualitative data regarding search capabilities (www.google.com/analytics). With one of the services, the Lauderdale House may select words or phrases which an individual might enter in to the search bar and with the click of a button, Lauderdale House has a higher chance of being visible in the search. While this may be a long shot since the website is not yet up and running, it is a simple way to track progress and increase chances of being seen. With over 7.5 million people living in London (www.statistics.gov.uk), its difficult to be noticed but with Google Analytics, the chances just might increase.

Ives, K. 2010. Research Discussion. (Personal Communication 27 January 2010)

Google Analytics. 2010. Enterprise-class features delivered on Google's world-class platform. [Online] Available at: http://www.google.com/analytics/features.html# (Accessed 27 January 2010).

National Statistics Online. 2007. Population & Migration. [Online] Available at: http://www.statistics.gov.uk/cci/nugget.asp?id=1812 (Accessed 27 January 2010).