Not Just Arts

When thinking about the vast array of services and activities provided by the Lauderdale House, one might overlook the fact that the organization is a charity and also does work in the social sector by working with disadvantage youth across the Camden area. According to Lee (2005), due to the social impact of the arts, it may transcend in to the social and non-profit sector, which is exactly what Lauderdale House has incorporated in to its agenda. With a designed employee responsible for activities with kids and school outreach, activities are conducted right in the House or in the school's very own classroom. By focusing on one large area, Lauderdale House is able to distribute tailored and interactive programs, introducing children to art and culture and allowing them to participate in activities beyond their studies. It has been said that "cultural policy has moved from viewing the arts in terms of the funding and administration of certain kinds of artistic and heritage culture to viewing them as a tool for social inclusion, community development and urban regeneration” (Kerrigan, O’Reilly, Vom Lehn, 2009). This cannot be more true with the House and its activities for families and the community, from Easter egg rolling and Christmas tree decorating to kids workshops and family shows, the organization has gone above and beyond to being a hub for the community. With this, the house is developing its image within the community and through that, building a larger target market as well as developing its brand to be relevant to even children. Through this, it is clear to see how people build a relationship with the house from an early age and become not just participants or attendants, but part of a community.

Hye-Kyung L. (2005). Rethinking arts marketing in a changing cultural policy context. International Journal of Nonprofit & Voluntary Sector Marketing. 10(3):151-164.

Kerrigan F, O'Reilly D, Vom Lehn D. (2009). Producing and consuming arts: A marketing perspective. Consumption, Markets & Culture . 12(3):203-207.