After numerous opinions, e-mails, and much debate about the design, the Lauderdale House is website is….well, on its way. While it may seem that putting together a website is a matter of figuring out a design and putting it on the web, it is miles from it. When an organization has so much information to give and so many services to provide, how do they keep clear of an information overload? The tentative layout that came back asked those looking at the page to give their emails to be contacted for feedback. It is this way that the designer and the House could know what the general public, i.e. their target market, is thinking while trying to find the information on Lauderdale House that they need. Is it easy to find? Did they find what they were looking for? How long did it take? These are all questions that need to be considered in order to create a website that is useful and to the point. Since the number of web users is increasing and over 400 people signed up to give their feedback (Ives, 2009), a valid and working website is the first impression one might see of Lauderdale House and if they spend hours trying to find a concert time, the design has not been done well. Fortunately, since so many people have decided to partake in the development, it will be more user friendly and adjusted. While not everyone's opinion can be turned in to an aspect of the website, it will be helpful to create a broader understanding of the target market's way of looking at an arts organization website. Take a look at www.lauderdalehouse.co.uk to sign up to participate in a "website trial" and contribute to the development of the House's web page!
Ives, K., 2009. Discussion on website building [Conversation](Personal Communication, 24 November 2009 ).
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