Almost 6 months later, and the final version of the website is...unfortunately not up and running. While the current website provides the basics, it does not contain any type of interactive options. As Heather Maltland (2007) suggests, e-mail campaigns are an effective and easy way to reach a target audience, and this cannot be more right for Lauderdale House. Everyday, the House receives numerous calls regarding event queries, bookings, and general information questions, all which can simply be answered with a click of a mouse. While this is all part of the plan, unfortunately it has not been implemented. However, another form of social media came to mind as the general manager was planning the menu. Coutts (2007) suggests that youtube can be a useful tool for reaching your audience and drawing attention to an organization's activities. Why didn't we think of this before? A "preview" of the House, a shot of their shows and events, and a "message from the director" can be just a few of the many things the House can utilize through this free and interactive channel. While this may take some time to start off, the House can see how effectively this mode of communication is and utilize the channel more or less accordingly. With youtube, the House can give more of a visual representation of its activities, giving the customer something extra and more stimulating than a brochure. So, while the website is still in the process of being developed, maybe a youtube channel can be involved to give a true modern feel to the House's marketing activities.
Coutts, J., 2007. A to Y (for Youtube). Journal of Arts Marketing, 27. p 6-7.
Maltland, H., 2007. Let's walk before we run.Journal of Arts Marketing, 27. p.4-5
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