London and the Arts

Being born in Russia, the importance of arts and culture has been emphasized to me from an early age. While my grandparents could still recite poetry from their school days, piano lessons and dance classes became a daily activity and continued on through my late teens in America. However, when moving to London, it only took taking the train from Heathrow to realize how widely publicized and emphasized the arts are in this city. From theater to ballet and galleries to classes, it became a question of what on which night rather than a constant search for an event. Although a concrete number is not available, TimeOut London (2009) shows that there are 309 performances within the music category, 183 art exhibitions, 145 theatre productions, 125 classical and opera performances, and 28 dance shows available within the next week. This does not include the numerous comedy, cabaret, and film shows available. With over 700 types of performances to choose from within the arts and culture sector, who is to argue that London does not have enough to offer?
Currently at Lauderdale House, we are discussing ways to publicize performances to greater London while still being seen as a local venue. It has been mentioned that some, from the first glance, find the House intimidating and too posh, yet after they get inside and either get to know the staff or see an exhibition, they see the house for what it really is: a friendly environment and an outlet for creativity (Ives, 2009). With this image in mind, the House needs to remember that they are part of these 700+ performances and are considered an arts and culture venue. Furthermore, it is essential to make that known to the general public. Do I feel another topic for a paper brewing? Would it be possible for the House to obtain greater visibility throughout the vast London community? How can this be done? Where there is a will, there's a TimeOut, facebook, local newspapers, websites, jazz blogs, and media outlets which can create awareness and increase attendance. Without getting too ahead of myself, it's a strategy, one that can be attempted and attempt I shall!

Ives, K., 2009. Discussion on website building [Conversation](Personal Communication, 8 December 2009 ).

TimeOut, London. 2009. [Online] Available at: www.timeout.com/london [Accessed 8 December 2009].