New Beginnings

Upon starting the search for a non-profit organization, global and international came to mind. A student of International and Cross Cultural Marketing and a volunteer throughout the years in Israel and Rwanda, my mind was narrowly set on reaching beyond borders. However, through my research, came the realization that unless I could take the time to visit a specific place, the personal touch in the volunteering experience desired would be hard to come by. Through changing a few keywords, my search stumbled upon a local venue called the Lauderdale House Society. Curious by the need for publicity support, I was soon sitting across from the manager, learning that this beautiful and captivating house has been around since 1582 and is now a hub for workshops, music, performances, and outreach programs, just to name a few. Their need: to kick-start a new website, look at new marketing strategies while analyzing the current implementations, gain community awareness and support, and, most importantly, do this on a charity run budget. The challenger: a masters marketing student, eager to contribute to development that results in the organization's goals being met and, hopefully, exceeded. This arts and culture based society does not only provide an excellent hands on marketing opportunity, but the chance to witness growth and personally experience the outcome of the Lauderdale House Society's impact in the local community. I'm eager to be part of this organization and the many programs it offers.